User Acquisition Manager

Remote · Full-time · Middle/Senior

About The Company

MWDN is a global IT outstaffing company with 23+ years of experience that connects exceptional tech talent with leading companies across Israel, the USA, Great Britain, and Western Europe. We offer opportunities to work on international products in a stable and professional environment.

Why does MWDN rock?

Here’s what you can expect when you join MWDN:

Security: We carefully vet our clients to minimize risks and ensure reliability and timely payments-no fraud or unpleasant surprises.
Career support: If a project isn’t the right fit, we support you and actively help find new opportunities that match your skills and career goals.
Legal assistance: We provide guidance on legal matters, including opening and managing your independent contractor or sole proprietorship status, taxes, and related processes.
Professional development: We offer English courses and professional growth opportunities, as well as team-building events.

Why choose us? MWDN is ranked among the top 5 IT employers in our region according to DOU. We take pride in our transparency and strong commitment to our team. Curious to learn more? See what our employees say about working with us on DOU.

What is your new project?

Domain: Media and entertainment
Client Location: Israel
Company size: 11-50 employees
Founded in: 2024

What makes this project exciting?

Our client is something really innovative! This Israel-based startup is building a mobile-first app for micro dramas- a short, scripted series made for smartphones. Think of it as TikTok with short episodes lasting 1 to 1.5 minutes.

The project already has strong support from an investor who believes in its massive potential. As it is in the active development stage, this job is your chance to be part of a unique entertainment product. Are you ready to work on something fresh and impactful? Check out the opportunity below!

What makes you a great fit

4+ years in mobile UA, preferably in subscription-based or entertainment/mobile gaming companies.
Proven experience managing $500K–$3M monthly budgets.
Deep expertise with Meta Ads, TikTok Ads, Google Ads (UAC), ASA, and programmatic.
Strong experience running retargeting and re-engagement campaigns, including audience segmentation and event-based optimization.
Solid command of data analysis, cohort modeling, and Excel/Sheets.
Experience with AppsFlyer, Adjust, or SKAN environments.
Creative and strategic thinker with strong problem-solving skills.
English level: Upper Intermediate.

Your day-to-day in this position

Own end-to-end UA strategy across Meta, Google App Campaigns, TikTok, ASA, Programmatic, and incentivized channels.
Build and manage multi-million-dollar monthly budgets with strict ROI discipline.
Design and optimize deep funnels, including CPPs, creatives, and landing pages.
Develop cohort-based LTV models, retention insights, and ROAS prediction frameworks.
Own retargeting strategy and execution, including deep-linking, segmentation, re-engagement, and re-attribution campaigns across Meta, Google, TikTok, and DSPs.
Plan and run lifecycle-driven paid retargeting flows for churned users, high-intent audiences, and repeated subscribers.
Collaborate with creative, product, data, and content teams to improve acquisition, retention, and monetization.
Build experimentation roadmaps: creative testing, audience segmentation, bidding strategies.
Work closely with BI to implement attribution logic, SKAN schema, and MMM inputs.
Present weekly performance, forecasts, and strategic recommendations to leadership.